“You can’t manage what you can’t measure.”
If the user can’t use it, it doesn’t work.
“The Interface is the system.”
“No matter how good your backend systems are, the users will only remember your front end. Fail there and you will fail, period.”
“Most websites today fail basic tests of usability.”
“Don’t make me think.”
“The only ‘intuitive’ interface is the nipple. After that, it’s all learned.”
“The #1 Usability technique your website must employ is speed.”
“Make things as simple as possible, but not simpler.”
