JEFF ROBERTS
794 Ralph Mcgill
Blvd. #6 Atlanta GA 30312 - ph. 404-964-8255 – greenjar2@gmail.com
Website usability, design and testing • Web Analytics (Omniture
preferred) • Tactical Marketing Strategies • Website Promotion & Traffic
Propulsion • Customer Relationship Management (CRM) • Clickstream
analysis • Ad Campaign Design • Media
Buying • Client Acquisition Strategies • Copywriting • Visio Diagramming
Results-oriented
Marketing professional, 13+ years’ experience, and an expert in the field of website
usability. Sharp eye for website
creative and how it drives business.
User Experience specialist with expertise in both small and “Top
Unbeatable track
record for developing successful Web interfaces and User Experience for
high-profile entities such as CareerBuilder.com, AOL, MSN, Tribune Media,
Interland, Web.com, ThinkJobs, eTour,
NBC, Martha Stewart, Saks Fifth Avenue and more. Talent for
marketing via effective creative strategies.
Consistent
success in identifying opportunities for organic growth, with keen focus on
achieving swift, positive ROI. Strong clickstream analysis
skills, with a passion for making data-driven decisions to improve website
efficiency. Strong Internet
marketing sensibility, an internet marketing veteran rooted in super-efficient
media buying.
Experience
Greenjar.com (Owner/Consultant)
February 2001 – Present –
Nationwide with emphasis on Atlanta, GA
Short and long-term engagements in
usability, creative direction, clickstream analysis and CRM.
Highlights: 360i, Interland, Web.com, Opera Atlanta Nightclub, IncNow.com, SearchIgnite, Vedior North
America, Resumelogic and the ThinkJobs
network of sites.
360i
February 2006 – September 2007 - Atlanta, GA & New York, NY
Director, Product Development and Usability
Oversees
site usability/effectiveness for a rapidly-growing series of products and
websites designed to help marketers achieve measurable results. 360i is an award-winning search
marketing agency, and provides guidance to some of the greatest brands in the
world, including NBC Universal, Saks Fifth Avenue, MTV Networks, JC Penney,
Office Depot, Martha Stewart, Scripps Networks (HGTV, Food Network, DIY
Network) and more. Headquartered in NYC with offices in
Atlanta and San Francisco. Assets include full suite of Search Engine
Marketing solutions from 360i, customized Search Management software platform
from SearchIgnite, Direct Marketing Solutions, Contextual Marketing Solutions,
as well as a large portfolio of Direct Navigation domains.
CareerBuilder.com
July 2002 - March 2005 -
Director
of Corporate and Consumer Usability
Responsible
for all aspects of the User Experience (Employers and Job Seekers) via the
CareerBuilder.com Web Site, attracting 21 MM Unique visitors per month. Responsible
for all CRM initiatives, with a laser focus on retention via email program.
Measurements/Highlights:
·
Organically
redesigned entire site, resulting in tripling User effectiveness over 3 years.
·
Revolutionized
CRM email program, increasing performance by nearly 200%.
·
Used
Clickstream analysis as a tool to increase User interaction with the Web site
by 200%.
·
Developed
and led the team to integrate all aspects of Super Bowl 2005 online experience.
·
Led
team to launch Blue-Collar initiative to target Hourly-compensated employees
via the Web site and via Interactive Voice Response (IVR).
·
Responsible
for User interface integration into key Web properties, such as America Online
(AOL), MSN, and the nation’s largest Newspapers (Gannett, Knight-Ridder, and
Tribune).
·
Launched
new Help Section to Job seekers decreasing call volume in Help Center by 40%.
WHITLOCKebs
Dec. 2000 - Feb. 2002 -
Senior
Director of Marketing (and later, consulting services
via GreenJar.com)
Responsible
for e-commerce product development for high-level clients by creating marketing
plans, performing market analysis, determining project priorities, and managing
cross-functional teams focusing on ROI and end-user experience. Ensured brand
consistency via internal and external campaigns. Lead team tasked to re-design
company Internet and intranet Web sites. Implemented back-end
routing and tracking system to capture sales and employment leads.
eTour
/ ASK.com (eTour acquired by Ask Jeeves)
Dec. 1999 – Dec. 2000 -
Director,
Customer Acquisition
Oversaw
complete online marketing strategy and development initiatives. Implemented
closed-loop media strategy and placement. Fulfilled
all facets of online buying operations.
Measurements/Highlights:
·
Achieved
lowest overall cost per client acquisition on the Internet today at $3 per new site
member.
·
Implemented
Affiliate Program as inexpensive means of member acquisition.
·
Executed
successful search engine strategy and tracking mechanisms
·
Strong
media, ad design and animation production experience for a myriad of projects.
·
Established
brand awareness via the Internet while achieving revenue targets.
KNOWx.com
1997 - 2000 - Atlanta, GA
Creative
Director
Developed and
implemented media strategy and secured placement. Hired, trained and mentored
professional staff while leading internal Culture
Team to identify core values and beliefs for the company. Integrated
products into key Web portals and developed search engine strategy. Successful in establishing brand awareness via the Internet and
other media venues.
Measurements/Highlights:
·
Catapulted
KnowX.com into one of the Top 140 Web sites on the Internet
·
Developed
advertising banners receiving acclaim and review by Advertising Age (October
1999).
·
Increased
qualified Web site traffic by 70% via banner placements.
·
Integrated
products into key Web portals stimulating e-commerce.
·
Facilitated
trend tracking and analysis via WebTrends, SQL and
Query.
·
Authored
and produced radio commercials.
COMPUTERJOBS.com
1996 - 1997 -
Marketing
Manager
Established
national advertising campaign and produced artwork for outdoor, print and
online advertising projects. Responsible for establishing
brand awareness via the Internet. Developed company
identity, search engine strategy, and coordinated Web site traffic patterns
while maintaining Web site integrity.
Coursework in Marketing and International
Business
Google Certified Professional, October 2006
Omniture’s SiteCatalyst,
HitBox, WebTrends, PhotoShop,
Visio, Windows, Microsoft Office (Project, Access, FrontPage, Office, Excel,
PowerPoint).
·
Performed an in-depth
analysis to ensure we’d be capturing our target audience effectively, and
implemented a program that fit our budget. In less than 2 weeks, the targeted traffic increased nearly ten times.
~ Munro Design Associates
·
Instrumental in
enabling user tracking on our new Web site by aligning reporting capability
with our business needs. Broad knowledge and experience that led the way toward
development of new revenue stream in the form of Web-based sponsorship.~
TAPPI
·
·
At CareerBuilder,
References available upon request.