As User Experience Lead at CNN Digital, a wide range of User Experience and UX Architecture initiatives were employed for CNN.com Domestic and International – as well as efforts in mobile and tablet devices. TV-to-web traffic integration, WordPress blogging strategies, pattern libraries, sitemaps, lifelike wireframes, dayparting and weekparting strategies, more. Phased Global website reinvention and Breaking News Strategy. Other highlights include the multi-platform web interfaces for coverage of the 2012 U.S. Presidential and Congressional Elections, acting as lead User Experience adviser.
In 2008, Jeff joined the Atlanta BeltLine Partnership and Atlanta BeltLine, Inc. as a consultant tasked with supercharging the effectiveness of the BeltLine.org website. The BeltLine initiative is the largest urban renewal project in the United States – a $3 billion / 25-year project which is slated to reinvent 22 miles of abandoned rail corridors throughout Atlanta metro, bolstering economic development including parks, trails and transit throughout Atlanta. The BeltLine.org website and social strategy are evolving as the key communication channels for the initiative as a leader in urban development in the United States, creating a model for connecting a community via the web for the increasingly popular “green” urban development projects around the globe.
As Director of Usability at 360i, Jeff oversaw site usability/effectiveness for a range of products and websites designed to achieve measurable results. Serving as strategic digital adviser to large Top 20 brand marketers, 360i has been named one of AdAge’s “Hottest Independent Digital Agencies Around”. Headquartered in NYC with offices in Atlanta and San Francisco, 360i’s assets include a full suite of Search Engine Marketing solutions, including a leading Search Management software platform SearchIgnite aka IgnitionOne.
One highlight from Jeff’s accomplishments was his years at CareerBuilder.com. Jeff played a critical role in driving CareerBuilder.com into the position as the clear leader in the job search industry. CareerBuilder and it’s web applications emerged from third place to the #1 market leader on all counts. Other CareerBuilder.com high points included catapulting the key website data points (both performance and efficiency) by 300%. Landmarks include re-designing the massive website’s navigation, home pages, search engine, e-commerce platform and much more.
Key to the growth of CareerBuilder was proliferating success throughout the global job network, which meant leading integration of CareerBuilder.com into America Online (AOL), MSN, and the nation’s 420 largest newspaper websites. As a result of this effort, these job portals (which include CNN, USA Today, Chicago Tribune, L.A. Times and others) were critical to CareerBuilder.com successfully achieving consistent usability and branding across the internet. The primary goal was achieving consistent usability across all of these venues, but also to ensure that the user interfaces were the best-performing job search tools available on the internet today. Jeff guided the creative development of all online components for CareerBuilder.com’s first SuperBowl promotional blitz in 2005, with exposure to over 150 MM viewers, and the online components debuted with tremendous success.
At the core of Jeff’s drive is the ability to take something that “needs a lot of work” and iteratively convert it into something stellar, as each of his undertakings to date have proven to be true. Known as an expert in the industry in the US and abroad, the sciences of usability, analytics, marketing effectiveness and creative direction are what he enjoys the most.