"The #1 Usability technique your website must employ is speed."
“The #1 Usability technique your website must employ is speed.”
“The Interface is the system.”
“No matter how good your backend systems are, the users will only remember your front end. Fail there and you will fail, period.”
“Most websites today fail basic tests of usability.”
“Don’t make me think.”
“You can’t manage what you can’t measure.”
“The only ‘intuitive’ interface is the nipple. After that, it’s all learned.”
If the user can’t use it, it doesn’t work.
